Creative Brief

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producer Creative Brief

Producer First Name

Producer Last Name

Producer email

Company/Client Name

Campaign name

Due Date

What is the product or service being promoted for this campaign?

What is the goal of this campaign?

How will the success of the project be measured and evaluated?

What are the key buzz words for the ad copy and creative copy?

Who is the target audience?

Problem?

Insight.

Single Minded Proposition.

What is the background or context of this campaign?

What is the desired tone or personality of the campaign?

What are the key features or benefits of the product/service being promoted?

What are the competitors doing, and how can we differentiate the product/service from them?

Links to examples of ads you would like to use as inspo.

OOH outputs

Canva OOH Creative Brief Link

ooh Ad 1

ooh Ad 2

ooh Ad 3

ooh Ad 4

TVC/BVOD/youtube outputs

Canva TVC Creative Brief Link

tvc Ad 1

tvc Ad 2

tvc Ad 3

tvc Ad 4

Radio outputs

Radio voice over script

How many

Voice over radio script (per ad)

Canva Radio Creative Brief Link

Total number of outputs

Congratulations on completing a fantastic brief!

You did an amazing job and I’m sure your work will be appreciated by many. Especially the editing team!

Keep up the great work! 😊

Here’s a joke for you:
“I heard this is your best work yet. I’m not sure if that’s a compliment or an insult. I guess time will tell” 😂

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