Creative Brief Client

What is the product or service being promoted for this campaign?

What is the goal of this campaign?

How will the success of the project be measured and evaluated?

Who is the target audience?

Problem?

Insight.

What is the background or context of this campaign?

What is the desired tone or personality of the campaign?

What are the key features or benefits of the product/service being promoted?

What's the primary message of the ad?

What are the competitors doing, and how can we differentiate the product/service from them?

Links to examples of ads you would like to use as inspo.

What channels will this be for?