What's in this book?
In the ever-evolving world of digital marketing, Return on Advertising Spend (ROAS) has long been hailed as the holy grail of success. Marketers have often relied on this metric to measure the effectiveness of their campaigns and justify their advertising budgets. However, as the landscape continues to change, the 'ROAS Myth' needs to be busted.
In this eBook, we'll delve into the five reasons why ROAS alone is not enough to scale your business and increase sales, as well as how a holistic approach to digital marketing can lead to more sustainable growth and profitability.
Unmasking ROAS: Beyond the Dollar Sign
The Customer Lifetime Value (CLV) Connection
The Brand Building Effect: Turning Identity into Gold
The Powerful Role of Customer Retention
Knowing Your Customer: A Multi-Touchpoint Journey