BTC Markets just brought themselves to the tennis, without actually going to the tennis.
But how did they do it? Eye-jacking.
- Strategically placed out of home advertising
- Interlinked with a social media campaign
- Used to target those attending key sporting events
...including the Australian Open.
BTC wanted a presence. After presenting a number of concepts, we delivered a clean cut-through creative, taking advantage of the sporting festival season.
While the eyes of the world are on Melbourne, media will inadvertently be spotlighting BTC. Call it eye-jacking for 2022. Brand awareness at a single glance.
To date, **over 25 million people** aged 25-54 have seen the OOH advertising.
Since starting with our digital media agency, 500 powered by Handle Media, BTC has grown to $4 Billion.
For the campaign, BTC focused on premium inventory around Melbourne and Sydney, allowing the Halo Effect to take hold: Transferring the positive influence of well known events and spaces onto Australia’s largest cryptocurrency exchange.
As we say around here, there’s no use buying media if you don’t have high-conversion adverts to display on it.
And we've got the data to back it. Analytic Partners research shows that campaigns under $1m get the best ROI through the use of OOH + Digital.
Hit us up with your deets, and we’ll give you 30 mins of free marketing gold.
Let’s do this!