We all know that advertising can be a complex game, but when it comes to campaign effectiveness, creative is still king (or queen!). Here’s why creative still rules the advertising monarchy…
According to the latest research from Nielsen, creative is THE most important factor in driving your advertising campaign effectiveness. So, it's not just about having a hefty media budget - it’s your creative that really counts. The research also shows that creative is responsible for a massive 75% in relation to the effectiveness of your digital advertising campaign.
This means that investing in a creative-first strategy is essential when it comes to driving results.
So, what does all this mean for your business? Simply put, it means that your ad creative is the key to unlocking your growth potential.
As well as this, it is essential to ensure that your creative message is speaking directly to your target audience, at the right time, in order to drive action. Context may appear to be a small portion of the pie (2%) but this is inextricably connected with creative performance.
Think about Superbowl ads. One of the most watched events around the globe with the most expensive spots (30-second spots are a whopping US$7 million each, according to Variety). Contextual relevance of advertisements can be a make or break when it comes toimpact, as it determines the degree to which they resonate with their intended audience and ultimately drives their success.
Here's where a creative-led marketing agency comes in. You need a team of creative experts who specialise in developing ads in line with a channel strategy that not only aligns with your business vision but that also grabs your audience's attention to drive results.
We don't just create beautiful ads for the sake of it. We work with you to understand your brand, your target audience, and your goals. We'll develop a creative strategy that speaks directly to your audience and drives them to take action. From concept to execution, we'll be with you every step of the way, ensuring that your campaign is as effective as possible.
Don't ignore the power of a well-crafted creative-led marketing strategy. Want to learn more about how you can implement within your business? Chat with us today.