Right now, every small to medium Aussie business is fighting tooth and nail to be heard, trying to stay afloat in a sea of content.
We're bombarded with messages, each screaming louder than the last for consumer attention.
It's a never-ending cycle of wanting more - more flashy ads, more noise, more complexity.
But what if 'more' is actually less?
Welcome to the realm of simplicity, where less is indeed more.
Whether it’s the clean aesthetic of Apple, the iconic Nike swoosh, or the curves of a Coca-Cola bottle, we know that stripping complex ideas right back to basics can result in unforgettable consumer impact.
When it comes to marketing and advertising, simplicity is key.
Yet we’re constantly trying to find ways to add MORE to cut through the clutter.
We’re so overexposed to advertising that our brains barely register as we scroll through the daily deluge, whilst businesses try to cram more into their ads to maximise their air-time.
The squeakiest wheel gets the grease, right?
In the vast content jungle, where everyone thinks they can conquer the advertising game with an iPhone throwing some money at Ads Manager and hoping for the best, small to medium Aussie businesses often find themselves grappling to stand out, and more importantly get a Return on Investment.
Diving into advertising without a strategic approach is just like popping the question on the first date!
Picture proposing eternal commitment without getting to know each other first –it’s a bold move, right? Not to mention, it comes across a little desperate and full-on…
The awareness phase is the icebreaker, introducing your brand with a charming "Hey there!" like a smooth pickup line, making an unforgettable first impression.
Just as a memorable image sticks in your mind, these ads plant the seed of recognition.
Then, the retargeting phase steps in. You know they’re interested, and you want to ask for a second date without appearing too clingy.
Think of this phase as a friendly reminder that follows you around. After encountering awareness, these ads keep your brand in the forefront, gently nudging users who've shown interest. It's the equivalent of saying, "Hey, remember us?"
Finally, the conversion phase is perfectly timed to seal the deal. This is where you can really lay it on thick with one direct call to action, prompting consumers to take the desired step, whether it's making a purchase, signing up, or engaging further.
When you’re attempting to DIY, it can be difficult to peel back the layers and turn your unique selling proposition into concise messaging to truly resonate with your target audience.
Our growth workshops and quarterly planning sessions are the perfect way to unpack your business and develop an advertising strategy that works.
As an end-to-end agency we’ve got you covered - from strategy to filming, from digital campaign management to TV and Out-Of-Home, we know which levers to pull and when, to get you the right message, to the right customer, at the right time.
Want to learn more? Let’s chat today!